Affiliate Marketing has appeared for a long time in the world, first known in the 90s of the last century. Today, Affiliate marketing is becoming very popular and becoming an indispensable tool for the Digital marketing market.
This billion-dollar industry has so far proved its potential for growth and can lead the online business trends in Vietnam in the context of the ever-exploding e-commerce market and online courses.
So what is Affiliate Marketing? How to make money online with Affiliate marketing? Let’s explore together with Ola City in the article below!
I. What is Affiliate Marketing?
Affiliate Marketing is a form of online business that is similar to the collaborator model. With this form, you will promote the products and services of the supplier and when someone buys through your marketing link, you will receive a commission. Participating in Affiliate Marketing, you act as a salesperson for the company. You help the company generate sales and the company pays you a commission.
One advantage of this model is the possibility of unlimited market expansion. With a regular salesperson, you can only sell one company’s products. But with Affiliate Marketing, you can sell any product you like from a lot of different companies and get a commission from them.
Affiliate marketing model includes 4 components:
- Product Provider (Advertiser)
Responsible for the production and supply of products. They can be large companies selling physical products or individuals selling online courses or ebooks.
- Affiliate Network
Acting as an intermediary between product suppliers and affiliate marketers. Affiliate Network will stand out to ensure the interests of both parties and handle when a dispute arises.
As the people who promote the product for the supplier and when someone buys through their marketing link, they will receive a share commission.
Those who buy products promoted by Publishers.
** If you find it difficult to understand, let’s look at the example of Affiliate Marketing below:
An affiliate marketer posts a blog post on their website. The post contains a review of a pair of sneakers. At the bottom of the post there is a link to the manufacturer’s athletic shoe sales page.
Next, when web surfers read your blog post, they are attracted and click on that link. After visiting the manufacturer’s sports shoe website, the consumer decides to purchase the sneakers. The manufacturer will share a portion of the profits from the sale of those shoes to the person who has a blog review about this shoe. It’s as simple as that!
II. 7 steps to Affiliate Marketing success
1. Choosing a channel to do affiliate marketing
You can choose any platform to do affiliate marketing. In Vietnam, the popular channels to effectively promote products are Facebook, Google, Youtube, Blog, or Instagram, etc. Starting with blogging can be easy and cheaper. Once your website is live, optimize it for search engines for a better chance of ranking. From there, you can optionally add affiliate links in your posts.
For example, a blogger specializes in cosmetic reviews. In a review of cosmetics, they will cleverly place their affiliate link to lead to the product supplier’s sales page.
Another potential affiliate marketing channel is Youtube. Creating and uploading content to YouTube is free, which makes it ideal for many people to do the job by optimizing your videos for SEO and cleverly placing marketing links in the description of the content.
2. Choose the right niche for you
To maximize your chances of success, instead of choosing a broad market, focus on a specific niche that you love or know about. In Vietnam, you can choose from a wide range of product areas, which can be physical products such as household appliances, health care products, beauty products, or online digital products such as English courses. Brother,…
If you are not an expert in this field, do not worry, there will be no shortage of materials for you to refer to. Then yes you can create engaging content based on what you already have from that material. If you hire content writers, then it’s best to choose experienced and reputable individuals/units. This will get you higher quality content, which can lead to more traffic and you can sell more affiliate marketing.
3. Select the appropriate affiliate program to join
There are 3 types of affiliate programs that you can choose:
a. The program has high commissions, low number of customers
These programs often feature high-priced niche products. Niche markets often have a low number of customers, but they have quite a large profit, so the commission for sharing products in the niche is also quite high.
b. The program has low share commission, high number of customers
These are programs that have products with low or medium prices, but the number of popular customers should be able to sell in very large quantities.
The products in this program are usually necessities and household items, so they can attract a large number of customers. For example, the affiliate marketing program of Amazon, Shopee, Lazada, etc. One advantage of this program is that you are often paid a commission not only for the product you promote but also on the total value of the order that the customer. order.
c. Affiliate program with high share commission, large number of customers
This is a marketing program for products with high traction and high commissions. A good example of this type of product is a credit card. This is a product that has a high number of users. The disadvantage of this program is that it requires affiliate marketing participants to have high expertise and large capital.
How to decide which affiliate program to join?
The answer depends on the market you choose and your level of expertise. If you care about the number of customers you should choose the second model, low commission and large number of customers. If you are interested in high commissions, then you should choose the first model, the market is picky but the commission is very high.
4. Create quality content
If you want your marketing website to be successful, you need to create content that attracts and can include your marketing links in the most natural way.
For example, you might set up a survey which products that cost $80 or less have the most positive impact on your life in the last six months. You can then publish the survey results on your website and can cleverly include a marketing link in the product name. You can create content by reviewing products. If possible, the best way is to buy the real product to experience and evaluate it. If not, you can start with the products you already have in your home.
5. Navigate viewers to your affiliate site
After creating the content for your website, the next thing you need to do is to attract as many people to your website as possible. There are 3 ways to help you do that:
5.1. Generate paid traffic
This is the form you have to pay to generate traffic for your website. You can use PPC (Pay-Per-Click) advertising. The advantage of paid traffic is that the moment you start paying, you get traffic.
- Running ads will take away a part of your profits. For advertisers, it’s normal to lose money before making money.
- Once you stop paying for ads, your traffic will stop.
All in all, advertising is a great strategy if you’re in a high-commissioning affiliate program. But if you’re completely new to paid marketing and don’t have a marketing budget (or are working with lower commission programs like Amazon Associates), it might not be a great idea.
5.2. Search engine optimization (SEO)
SEO is the practice of optimizing pages to rank high in search engines like Google. As long as you can rank high in search engines for your target keywords, your website can attract high and passive traffic. At the most basic level, SEO is:
- Understand what your target customers are looking for;
- Create content around those topics (blog posts, product pages, etc.);
- Care about what means users use to push these pages higher in search engines (including link building).
5.3. Create an email list
Email lists allow you to stay in touch with your readers at any time. You can send email marketing to your potential readers to attract them back to your website when you have a new post. This can increase your affiliate clicks.
6. Record clicks on your marketing links
Just having quality content isn’t enough to get people to click on your link. There are a few things you need to consider:
6.1. Link placement
If all your affiliate links are at the bottom of the page where people rarely scroll down, the number of clicks will be minimal. On the other hand, putting a link in your intro will make your content look spammy. You need to balance the link position with the other factors below.
For example, if you want to write a review of quality lipsticks under $13, your introduction should not be like this: “Today I will review the best lipstick” because that’s how. can make your content look like spam. Instead, you should write: “Today, I will be reviewing 3 different lipsticks that you can buy on Lazada or Tiki, Amazon… for under $13. That is: …. product name 1, product name 2 and product name 3”
7. Convert link clickers into customers
In affiliate marketing you need 2 conversions that need to happen for you to make money eg:
– The first conversion is a product page click: You should use the tactics above to increase the number of clicks on the product link.
– The second conversion is the visitor buying the product: In the case of affiliate marketing, you can hardly control the customer purchase rate. Therefore, you need to look for reputable Affiliate Networks with quality affiliate marketing programs.
Above are the basic knowledge about Affiliate Marketing that Ola City shares with you, if you apply them you can take the first steps in making money online with Affiliate marketing. Doing affiliate marketing takes time, so you need to learn patience to get the results you want. Good luck!
Ola City Global