Content is the key to success in advertising campaigns. But how to write attractive content, attract many customers? Facebook Ads content or Google Search content will be very different from SEO posts or natural Facebook posts because it affects the “pocket” of businesses.
So have you updated the latest copywriting formula in 2021? Ola City will reveal to you the top 5 best advertising content writing recipes to bring high efficiency to your media campaigns. Let’s discover together!
I. What is Content Ads?
Content Ads is promotional content – The promotional activities of a business or brand focused on creating and distributing valuable content, related to products/services.
The advertisements need to be attractive and hit the psychology of customers. The fact that Content Ads helps bring more interactions will help you save costs and maintain your advertising activities longer. With the purpose of attracting and retaining users, thereby promoting behavior & converting them into customers.
II. Top 5 formulas for writing the best advertising content in 2021
1. AIDA Formula
AIDA is one of the best copywriting formulas for most forms of marketing. It is especially used for direct mail, television, radio, sales pages, landing pages, and more. Specifically:
- Attention: Get the reader’s attention.
- Interest: Display interesting and fresh information to the reader.
- Desire: The benefits of the product/service/idea you are talking about to the reader.
- Action: Give a call to action.
2. Content Formula 4C => Concise
This is a formula with 4 criteria to help us ensure that the content of our articles will definitely win the trust of readers. Whether you write an ad for a website or for the press, whether you choose to advertise in writing or by word of mouth, your readers will trust you if and only if your ad copy meets the 4Cs:
3. Formula 4P => For Facebook sales
The typical formula for copywriters to write sales ads on Facebook today.
- Picture: A picture to create attention as well as arouse desire.
- Promise: The benefits that your product/service brings to the reader.
- Prove: Provide support for your pledge.
- Push: Call the reader to take action to achieve conversion.
4. PAS formula => Focus on the core problem
- Problem – Identify the problem
- Agitate – Stir up the problem
- Solve – Solve the problem
PAS is one of the most used formulas today. Bloggers call this a recipe for social media dominance, which you can read more about in this article. Compared to the first formula, this PAS formula clearly describes what the situation would be if the problem persisted.
5. BAB formula => Focus on experience
This is a simple copywriting formula that many knowledge sharing blogs apply, state the problem, describe a desirable result and how to achieve it. It’s pretty simple and great for making initial intros, sharing updates, email marketing.
- Before: The general state of the existing problem.
- After: The situation after the problem is solved.
- Bridge: How to solve that situation.
Depending on the product, purpose, or content you’re writing, you may not need to apply all of the above. Keep them in mind as you write as they can make content more powerful and interesting.
III. Note when writing advertising content
The topics for creating good Content Ads recipes are extremely diverse. However, you still need to optimize images and text to match the criteria that Facebook requires.
Images help generate high conversion rates in ads. Therefore, you need to invest in beautiful images, good value and eye-catching, the text is not more than 20%. Facebook generally recommends using images that are 1200 pixels wide, and less than 600px high. You should not use copyrighted images or videos.
For Content Ads: A good ad that attracts users often has extremely unique, creative and “distinctive” initiatives. The article title must be really attractive to stimulate users to continue reading the content below.
After all, besides attractive content and images, the product you sell must also be attractive enough for customers. For advertising to drive sales, you need to deliver a lot of value and target the right audience. Hopefully, with the information Ola City has just shared in the above article, it will help you master the best ways to write the best advertising content for yourself. Don’t forget to share with your friends to update more together! Good luck!
Ola City Global