In contributing to the response to the coronavirus (COVID-19) pandemic, Facebook has been working to support health workers around the world in ensuring everyone’s safety as well as creating conditions for everyone to be safe. Update information, protect yourself and stay connected and bring the most accurate and fastest information about the Covid-19 epidemic. Since the World Health Organization raised the alert level for the SarS-CoV-2 pandemic to the highest level in January 2020, Facebook has implemented many new features to ensure that everyone can read what’s going on. the most accurate information, preventing false information and harmful content; supporting global health professionals, local governments, businesses and communities.
Let’s find out with Ola City about the new policies in advertising that Facebook has launched in the past time!
Facebook warns about restricting ad approval during the (n)Covid-19
Facebook reported on its changes as follows:
We recently announced that some content moderators are taking a break or working from home. While we still want to make sure our platform remains a safe place for everyone to stay connected during this time, with staff cuts and more people working remotely, the content moderation process is inevitably affected.
Policy enforcement: Facebook will continue to enforce its policies and prioritize preventing and disrupting malicious actors on the platform. We’re conducting human rights due diligence, looking at potential risks, and putting in place contingency plans, all of which aim to prioritize the safety of content moderators and facilitators. brings integrity to our platform. As Mark said on a press call, we’ve moved content moderation to full-time employees, and are focusing on areas including keeping kids safe, preventing spam. terrorism, suicide, self-injury, and harmful content related to COVID-19.
User reporting: When people report content that violates our community policies to Facebook, they’ll see a new message that says Facebook is currently short of moderators and we’ll prioritize content. reported to have the greatest potential for harm to our community. That means some reports won’t be moderated as quickly as they used to, and sometimes we won’t receive any at all.
Complaints: Before we decide to remove something, we usually give users an option that allows them to ask us to review the content if they think it’s wrong. I was mistaken. But for now, with the layoffs, we’ll just give the option to say, “I disagree with Facebook’s decision” and we’ll be monitoring the feedback to help improve the accuracy of that. me; but it’s almost as if we won’t review it a second time.
Mark Zuckerberg had a livestream meeting with Dr. Anthony Fauci, America’s leading infectious disease expert, to discuss the government’s response to the COVID-19 pandemic. They discuss all the ways we can fight the spread of coronavirus and what the government is doing in response to the pandemic.
Image of the livestream meeting of Mark Zuckerberg and Dr. Anthony Fauci
Livestream link: https://www.facebook.com/4/videos/10111683294466031/
Censorship of Ads: In addition to face masks, we’re also currently banning all ads related to the sale of hand sanitizers, wipes that disinfect surfaces, and COVID-19 testing kits . And if you see ads related to this product in organic posts on Facebook and Instagram, report them to us and we will remove them immediately.
For advertisers: Facebook uses a combination of people and technology to moderate ads on Facebook and Instagram, but automated systems will play a big part in that. Especially in the context of most moderators working from home and staff reductions, automated systems play a crucial role. This means:
- The ad review process will be slower
- Ad disapproval increases and is inaccurate
- Appeal delayed or deleted
- Restrictions on Facebook in-stream ads and lower delivery
For content creators and publishers: All monetized content must pass brand safety assessments. This includes both newsfeed articles and videos with in-stream ads. Since our ability to moderate content was limited, we weren’t able to have the resources to approve all Facebook ad content. We will work further with partners in supporting businesses at this time.
As the bad situation persists, we may need to make further changes to our systems. While we are still working to minimize disruption for businesses and partners, mistakes are bound to happen. We will do our best to resolve any issues as quickly as possible and continue to provide updates if anything changes.
New changes in Facebook’s policy are considered essential in the context of the increasingly complicated Covid-19 epidemic in the world. However, that inevitably partly affects the business activities of enterprises.
This could be an important announcement to people looking for video revenue on Facebook.
Of course, changes will take place globally and we are all working to adapt to the new context, how to optimize and minimize possible impacts. Changing Facebook’s process isn’t ideal, but like everything around us, we need to use all our knowledge and patience, just as we fill in the gaps and move on.
Ola City Global