Are you a digital marketing expert? You find it hard to explain when customers ask this question a billion times: “Between Google Ads and Facebook Ads, which channel ads will be more effective for my business?” The most accurate answer is “Depending on the case.”
Currently, Google Ads and Facebook Ads are the two biggest “bosses” in online advertising tools. If businesses take advantage of these two advertising tools effectively it will bring great business benefits.
To better understand when to run Google Ads, when to run Facebook Ads or when to combine the two campaigns, let’s find out with Ola City how these two “giants” compete, guys!
1. Keyword targeting
When you start a Google AdWords ad, you have the right to choose the keywords and search terms that users search for your product on Google. Therefore, your ads will only be displayed when there is a need for the product or service that you provide. This helps optimize advertising costs because only when there is a real need will they search.
With Facebook ads, you can not choose ad keywords, but on this social network you have fewer competitors so the market potential is still quite large. While for a highly competitive field, you’ll have to fend off at least 10 competitors for Google ads.
2. Differences in cost
Both Google and Facebook use CPC to charge fees. Advertisers only have to spend money when a user clicks on an ad, impressions without a Click will not be charged. Some hot industries, for example, “home transportation” you may have to pay 1 – 2 USD for 1 Click if advertising Google. But you may only have to pay 0.0044 – 0.088 USD for 1 click when advertising on Facebook.
The reason for the disparity between costs on Facebook and Google is this: Google ads only show up when someone searches for keywords you’ve purchased before, Facebook ads show up in facebook-available locations in front of all those who fit the established way of targeting.
3. Demographic targeting
Facebook ads can show your ads to over 1 billion Facebook users based on the geographic location, interests, age, gender you choose relatively accurately. While Google ads have only recently updated these features on the Display Network, they have only stopped at the level of “not good application for Vietnam”.
Roughly, there may be a few specific examples when one ad platform is more relevant than another. If your purchase of a product or service is closely related based on special events, Then Facebook is the perfect choice. Facebook has a very strong targeting capability, such as the ability of customers to rely on events that change their lives.
For example, targeting engaged or married customers, people who turn 65, or those who have just had children are events that can be targeted extremely accurately through Facebook ads, but using AdWords can’t be as easy or effective. On the other hand, a product or service is likely to attract more customers if advertised through AdWords.
4. Landing page
Landing pages are an important factor in Google AdWords advertising because it has a direct impact on the quality score of keywords, affecting the cost of paying high or low… So to do google ads well, you need to have knowledge of landing page optimization for good. If you don’t have a good website, you can use Facebook ads, because landing pages aren’t an important factor in evaluating.
Facebook has recently been able to apply ads that follow users when they’ve seen it before, but facebook’s minus is that it’s the third party that provides that form, not Facebook.
Google, on the other hand, is too strong in this area, not only is it that you let ads chase on the sites of the network, now you can use ads that follow on the Google Search network. This will be done extremely effectively by reputable Google advertising companies.
Whether your business is small or large, you should learn about Remarketing and Retargeting today, which you will definitely find interesting.
6. Differences at the stage of the customer’s purchasing process
Understanding your customers’ position in the shopping process will help you decide which ad channels should be promoted. If you’re looking for customers during the decision-making process to buy a product or service, Google AdWords will be the best choice because the customer has a very high expectation of making a purchase.
However, if you’re looking to attract awareness of your product, Facebook ads will help you target people with current needs or needs that even customers don’t even know about your product or service. This is how both channels complement and motivate your organization to grow.
Here are the fundamental differences between Google Adwords ads and Facebook ads. Each form has different strengths and weaknesses. We’re not going to be able to say which Google or Facebook are strong, which ones are weak, they create the infrastructure, the tools that are available. And how it is used by you, whether the tool works or not is because of you, whichever is strong – whichever is weak is depending on you.
Hopefully, you can make a choice about which ad campaign is right for you, or at the same time can skillfully combine both forms to bring new, unexpected effects to your personal or business.
Ola City Global