One of the best ways to educate yourself in Digital Marketing is to take an online training course that will help you build the skills you need to become a successful digital marketer quickly, accelerating your growth. your business in a more favorable way.
Digital marketing skills are important not only for professionals but anyone working in the field, including entrepreneurs, marketing executives, marketing professionals and small business owners.
Ola City reviewed and evaluated dozens of courses to find the best digital marketing courses for 2021. The list includes 10 professional training courses on Digital Marketing “Free and Paid” from reputable organizations. Take a look and choose your favorite courses!
1. Google Digital Marketing Courses (Free with Certification)
Google has an online course platform (Digital Garage) offering free courses on a number of subjects related to career or business development.
One topic that is covered in detail is Digital Marketing training. In particular, Google offers the following online marketing training courses:
- Fundamentals of Digital Marketing (includes a digital marketing certification)
- How to start an online business
- How to make sure customers find you online
- How to promote a business with online advertising (Google Ads)
- How to expand a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
- YouTube Course (Includes certification)
All courses include both video and text materials and some can be completed in 3 hours while others can take up to 40 hours.
The digital marketing fundamentals certification is accredited by Interactive Advertising Bureau Europe and The Open University.
Why enroll in this course?
If you are new to digital marketing and want to get a good idea of what digital marketing is and how the different components work together, then this is a good course to follow.
The certification is also globally recognized which is a great way to boost your career.
2. Reliablesoft Academy (Paid with Certification)
The Digital Marketing Full Course is offered by Reliablesoft (that’s us). Reliablesoft is a full-service digital marketing agency providing SEO and digital marketing services since 2002.
The digital marketing course bundle has nine courses covering all major aspects of digital marketing. In particular, it includes the following courses:
- Digital marketing basics
- Facebook / Instagram Ads
- Google Ads
- Search engine optimization (SEO)
- Keyword research
- Content marketing
- Email marketing
- Google analytics
- Social media marketing
- eCommerce SEO
Upon completion of the course and required exams, you get a digital marketing certification to showcase on your CV and open up new career opportunities.
Why enroll in this course?
We designed this digital marketing course based on our experience working with clients in various industries and from the feedback we received from our students.
What differentiates this course from the rest is that it will not only teach you the theory, but it will show you step-by-step how to use digital marketing to boost your online presence.
As an active digital marketing agency, we continually optimize our processes by testing different theories and techniques, and our findings are transferred to our online courses.
For you, this means that you can focus on digital marketing practices and procedures that are proven to work and are not only useful in theory.
Each course covers a digital marketing channel in detail with checklists and actionable tips you can apply to your digital marketing campaigns.
It is suitable for beginners and anyone that wants to learn digital marketing in the fastest possible way.
The course content is updated regularly to take into account the latest digital marketing techniques and practices.
3. SEMRUSH Academy (Free with Certification)
SEMRUSH is the company behind one of the most successful digital marketing tools. To serve their users and audience better, they have created an academy with a number of free digital marketing courses.
Their courses cover all digital marketing disciplines including:
- SEO
- Content Marketing
- PPC
- Affiliate Marketing
- Social Media Marketing
The course’s main language is English but many of the courses are also available in Spanish.
Registration is free and upon completion of the course and the exams, you get a certification.
The course material includes both Video and text and all courses are taught by reputable digital marketing professionals.
They cover both basic and advanced concepts and while some courses are specific on how to use SEMRUSH, there are courses that cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media marketing.
Why enroll in this course?
The nice thing about these courses is that they are taught by industry experts and besides explaining the different concepts, they also teach you how these can be applied in practice.
In addition, you’ll get to learn how to use SEMRUSH correctly and this can increase your chances of running successful digital marketing campaigns.
4. ClickMinded Digital Marketing Course (Free and Paid with Certification)
ClickMinded is a company co-founded by Tommy Griffith. Tommy is an experienced SEO expert and SEO trainer. He has done SEO work for companies like Paypal and Airbnb.
They offer a number of online marketing courses covering various marketing channels and a digital marketing course bundle that includes everything you need to know to become a digital marketing specialist.
In particular, their digital marketing training covers 7 topics:
- Social Media Marketing
- Content Marketing
- Email Marketing
- Paid Advertising
- Sales Funnels
- Google Analytics
- Search Engine Optimization
The nice thing about the Click Minded bundle is that each course is taught by professionals who are actively working in the industry in big organizations.
You can register for free to their Digital marketing framework masterclass but to gain full access to the bundle, you have to pay $1997 (once-off fee). All courses come with a certificate and a 14-day money-back guarantee.
Here is a tip for you: While the courses are offered at a discount (the normal price is listed as $6,979), you can get it with a further discount by registering for their masterclass course. After you register for the free course, you will get emails with better discounts on the paid courses.
Why enroll in this course?
Obviously, this is not a course for all individuals. The price is high for a freelancer or a solo professional but not a problem if you work for a big company.
If you are willing to spend the amount, there is definitely value to be gained from this course. If you already know the basics and worked through Google Garage and Semrush courses, you can use this course to go deeper and explore all bits and pieces of digital marketing.
I also recommend registering for their newsletter since they provide high-quality content (on various digital marketing topics) through their blog.
5. HubSpot Online Marketing Courses (Free with Certification)
Another option to learn digital marketing online and get certified by a renowned company is Hubspot Digital Academy.
Hubspot is one of the leading companies in the digital marketing industry with a range of tools including CRM, SEO tools, content marketing, and sales.
Hubspot’s Online Digital Marketing Courses cover the following topics:
- Inbound Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Contextual Marketing
Registration is Free and you get a recognized certification upon completion of the course.
Besides the above courses, they also offer a number of courses (without a certification) that cover Search engine optimization, blogging, Facebook ads, and other online marketing channels.
Why enroll in this course?
Even if you don’t plan to use HubSpot’s tools in your marketing campaigns, they did a very good job with their online courses. You can allocate some time and go through the ones that interest you.
All courses are taught by experts like Sujan Patel and Matthew Barby, who are recognized digital marketing professionals with years of experience in the industry. The learning environment is easy to use and the courses are free.
I suggest you also go through this course, which explains how HubSpot is using blogging to get thousands of visitors per day from Google organic search.
6. Udemy Digital Marketing Course (Paid with Certification)
Udemy is one of the biggest online learning platforms. They offer courses on a number of subjects covering all areas of marketing from SEO to Google Ads and Sales.
One of the courses that cover Digital Marketing in detail is the Complete Digital Marketing Course Bundle that includes 12 courses. Topics include:
- Market Research
- WordPress Setup
- SEO
- SEO Writing
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
The course comes with a digital marketing certification but it’s not free. The price is $199 but you can get it at a lower price if you are patient enough. Sign up with Udemy, add the course to your wish list and wait for the discount period.
Why enroll in this course?
I’m not a big fan of Udemy courses, I have tried a number of courses in the past and they seem to me that the courses are made for the masses without giving attention to detail.
Also, sometimes the course description promises more than what is actually delivered in the course.
Nevertheless, if you can get this course for a reasonable price and not $199, it’s worth the money. If you are a beginner you can get a very good idea of how the different marketing components work since it covers everything from website marketing to social media promotion.
7. Simplilearn Digital Marketing Specialist (Paid with Certification)
This Digital marketing course is offered by SimpliLearn and covers a number of Digital Marketing disciplines and tools.
It’s a course for beginners and includes:
- SEO
- Social Media
- Pay-Per-Click (Facebook and Google Ads)
- Conversion Optimization
- Web Analytics
- Content Marketing
- Email Marketing and Mobile Marketing
The Digital Marketing Specialist course is a premium course and comes with a premium price of $1,499.
Why enroll in this course?
The nice thing about this course is that it includes walkthroughs of more than 40 digital marketing tools so by the time you complete this course, you’ll have a very good idea of what tools to use in your digital marketing campaigns.
Also, besides getting certified for this course, it prepares you to pass and get certified for Google Ads, Facebook, Google Analytics, and YouTube.
If you are working for a company and want to convince your boss to invest in a Digital Marketing Course, then this is a very good option from a trusted company.
8. Copyblogger Online Marketing Course (Free)
One of the most successful websites on Internet Marketing, especially when it comes to content writing is Copyblogger.
Brian Clark is the author behind copyblogger and the creator of the most successful WordPress framework, Genesis.
Although copyblogger, studiopress, and Genesis are now part of WPEngine, Brian’s free Internet Marketing course is still a great resource to learn how to write great content.
This course is delivered through email and downloaded ebooks and it’s free. All you have to do is register using your email address.
Why enroll in this course?
Writing great content is essential for the success of any digital marketing campaign. Whether it’s ad copy, articles, or landing page copy, you need to learn how to write engaging content and this course is a great place to start.
It is suitable for both beginners and advanced users.
9. Udacity Digital Marketing Course (Paid with Certification)
Another premium digital marketing training course is Udacity’s Digital Marketing Nanodegree program.
It covers everything you need to know to become a digital marketer including:
- Online Marketing Fundamentals
- Content Strategy
- Social Media Marketing
- Social Media Advertising with Facebook Blueprint
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Measure and Optimize with Google Analytics
Why enroll in this course?
What is different about this course compared to other online courses is that besides getting access to the course material, you also get access to a technical mentor and a personal career coach, and career services.
This is particularly useful if you are a beginner to digital marketing and want to have someone to talk to about technical issues and need advice on how to build your digital marketing career.
Of course, you don’t get the above services for Free. To maintain your access to the course material and services, you have to pay a premium price of $399 per month. It is estimated that you will need at least 3 months to go through the material.
This is definitely a good course for beginners but it’s not for everyone. Paying $399 per month for a course subscription is a lot for freelancers or self-employed so this is more suited to marketers working with big companies that can afford it.
10. Optinmonster Digital Marketing Training (Free)
Optinmonster is one of the most successful tools for increasing website conversions. To educate their users, they created a number of free courses covering topics related to email marketing and conversion optimization.
Why enroll in this course?
Although the optinmonster digital academy does not include courses on all digital marketing topics, it is worth taking a look because once you manage to get traffic to a website, you will need conversions and this is exactly what you’ll learn in these courses.
Registration is free and the courses are easy to follow, suitable for both beginners and advanced users.
Conclusion
Taking Digital Marketing training courses is one of the best ways to gain the skills you need fast. You can then focus on building your real-world experience by working on your own websites, getting a job in the field as a freelancer or in an agency. A Digital Marketing Manager was established.
Most of the courses listed above by Ola City are free and perfect for beginners. Please consult and research carefully to choose for yourself the courses that best suit your needs!
Best regards,
Ola City Global
