In business in general and dropshipping in particular, to be successful, businesses must possess special qualities. Dropshipping is also the most popular online business model today.
With outstanding advantages, this model is increasingly attracting the attention of the public, especially those who aspire to start a business.
Through research on some famous dropshipping operators in the country and in the world, Ola City was able to draw out 7 main factors that determine the success or failure of dropshipping. We invite you to follow along with the following sharing.
1. Always create added value for customers
Whenever you create new value for customers, make sure every time they experience your products and services, customers feel more satisfied and excited, which means you have made a mark in their minds. . What they own after spending money to buy is not only the product you sell, but also your customer service.
You are not only selling but you are selling your service attitude, friendliness attitude, enthusiastic advice attitude to be able to provide the most useful information of the product to customers, attitude in answering all their questions…In a world where there are so many suppliers like you, in order to stand out, it is imperative that you build special offers for your customers, which helps you create a competitive advantage in the market.
In addition, they are like an invisible rope that forces customers to stay with you. Here, it is important that you show that you respect your customers, you always want customers to receive greater and greater benefits and do know how to make customers feel that.
2. Focus on marketing and SEO strategies
This is the process of optimizing websites and marketing to increase brand visibility online, especially in Google search, on social networking sites, forums and related websites.
In a study published in Search Engine Land by BrightEdge, which determined that an average of 51% of visitors to a website were obtained through organic (organic) search sources driven by SEO, Paid search (PPC) accounted for 10% on average and Social media only accounted for 5%.
These numbers can vary depending on the industry. With business, even SEO gives more than 70% of business traffic. If your business is in its early stages and has a limited budget, you should hone and actively develop your SEO and client marketing skills. This helps you take the solid steps of bringing your product to your customers’ success.
Promoting marketing and SEO is extremely important work especially in the first 6-12 months of the business when very few people know who you are. After running a website, you need to spend at least 75% of your time on marketing, SEO and traffic generation for at least 4-6 months. Once you’ve established a solid, stable marketing foundation, you can downsize these jobs.
3. Specialization
Most of the successful dropshipping stores we can come across one thing in common is that they all specialize in a certain product or niche. The more specialized the stores, the greater their success rate. You want to sell sportswear and you focus on providing sportswear for elementary school kids. You want to sell women’s pajamas and you’ve only focused on women’s pajamas…
Many people will think that too narrowing the product offering and focusing on only a single market segment will limit their potential customer base and will bring them to a standstill. But the truth is that specialization allows you to communicate more effectively with customers, have the opportunity to understand the “gods” and easily stand out from the competition.
If you’re opening a store in a new niche, you probably don’t know which customer segment you should focus on, but it doesn’t really matter right now. But once you’ve gained experience with the job and understand your customers, you should identify the segments that are most profitable and allow you to deliver the most value.
Then, try to position your business to focus entirely on your customer’s needs and problems. You will be surprised how your conversion rate skyrockets even when you are charging high prices.
Remember: If everyone was your customer, you wouldn’t be able to afford to take care of everyone’s needs. Specialization makes it easier for you to differentiate yourself and focus your marketing efforts more effectively.
4. Have a long-term vision
Building a strong dropshipping business takes time and you should be serious about the job. In fact, your store will take at least a year to grow well and generate your ideal income.
It is also important to understand that the first few months are the most difficult. You will have to deal with customer indifference, struggle with days of no sales, problems with your website and also potentially a single underperforming ad run produce zero sales.
Please understand that this is normal! Not every dropshipping business can be successful in a day or two. The end result will reflect your efforts and perseverance. If you mentally prepare yourself for a challenging start and don’t expect to get rich overnight, you’ll be more likely to steer your business to success.
5. Provide outstanding service
The Internet is an environment where everyone can exchange information and share life experiences with each other. With the rapid growth of the media, your reputation on social networking sites is really important. If you just let a few mistakes happen to your customers and upset them, they will probably let the world know – including potential customers.
Obviously, if this happens, the most affected part is that you will not only have a problem with sales, but more seriously, your store may also face a wave of boycotts. Therefore, in any case, you must treat your customers like true gods.
However, when doing dropshipping, you will also encounter many times when customers complain about the quality of products or shipping services that you obviously have nothing to do with those jobs. If the product has a problem, it is because your supplier did not check the goods carefully before sending, the shipping company has a problem, so the order may arrive late. However, the person who has to receive negative reviews is you. In this case, the best solution is probably to apologize and accept all compensation for your customer.
Having loyal customers is a success of the business in marketing tactics. Selling to a loyal customer is certainly easier than convincing new ones. If you serve your customers in a special way, they will probably advertise and recommend your products to many others. Letting customers talk well about your product is definitely more objective than complimenting your product yourself.
With top service, you can build a favorable business and stimulate repeat buying behavior of customers thereby generating more revenue for you. Making customer service a priority will help your dropshipping business quickly achieve success, so make them top tasks.
6. Don’t focus too much on small issues
Don’t focus too much on small issues like your business name, theme or store color as they won’t be too decisive for your success. What makes a business successful is what we just talked about: adding value to customers, marketing, outstanding customer service, specialization, and a long-term commitment to quality.
However, new sellers will spend weeks, sometimes months, struggling to make decisions between vendors. It’s precious time spent developing core aspects of the business. Do your research and make informed decisions, but don’t let small decisions paralyze you.
7. The beginning is the most important
The most important step – the one that most people risk giving up and never taking is to really start seriously, with the will to build their business! This is the hardest thing for most people and it is often the result of fear and uncertainty.
A common misconception is that entrepreneurs and billionaires in the world are successful because they have a solid foundation from the beginning. However, when you dig a little deeper, a little more closely, you will find that most of them have fears and reservations about not knowing how things will turn out and what the outcome will be. But in the end they chose to go ahead and continue with their plan despite these doubts and hesitations.
If you are serious and really hopeful about building your own dropshipping business, you need to do the same. Carefully study future directions and start now. Ola City wishes you to soon achieve success on the path you have chosen.
Best regards,
Ola City Global
