New businesses are increasing day by day, leading to increased competition for followers. Keeping up to date and implementing the latest SEO trends will help you meet search engine requirements. Since then, the ranking of the business website has also increased significantly.
So in 2021 SEO needs what? Which SEO trend will help the website to top the fastest in 2021? In the article below, Ola City will help you list the top 8 latest SEO trends that are highly appreciated by big experts in 2021.
I. Create special, engaging content
In recent years, Google has increased its focus on controlling and evaluating the quality of content on the website. So now if you are still trying to create normal content just to keep the website alive then this will not be good.
To increase your ranking in SEO and increase website traffic every day. What you need to do right away is to have quality, attractive content on your website.
Especially, if the content is unique, complete and attractive, it will help your website appear more on search engines. An article with quality content not only helps the website increase traffic, come closer to readers, but also helps you to improve the overall ranking of your website quickly.
* Note for attractive and unique content
The problem of copying content from other websites will lead to serious consequences from Google.
Before writing content, you need to remember 4 simple but extremely important principles as follows:
- Always create content that does not match any other website. And that content must be useful, fully meet the user’s search needs.
- If you can’t write or create quality content then it’s better not to write anything.
- An article will get higher reader interest when it has a catchy title. For interesting headlines, you should prepare in advance by writing down a few headlines. Then, among those titles, you will choose the title that you find the most favorite.
- Absolutely, you should not neglect the title part. By headings H1, H2, H3,…. Both help readers decide whether they visit your website or not.
II. Voice search
The era of technology 4.0 is increasingly developing, people are also gradually switching from using computers and laptops to mobile devices and smartphones. In particular, voice search will certainly be an innovation trend in the future. Because the voice search engine will help limit many human manipulations. From there, it helps to find information faster than having to type each keyword to find information.
According to a research study, in 2016 the most popular search engine – Google announced that more than 20% of queries on mobile apps and on Android were performed by voice. And with each passing day, this number is gradually increasing.
If you are also one of the hundreds of millions of people who use smartphones every day, try the voice search function to better understand its benefits.
Searching for information by typing keywords and by voice are two completely different ways in nature. Therefore, the voice SEO optimization process is also different. The voice SEO optimization strategy is also different. Specifically, for voice search, you need to infer natural words. And more than that, you must optimize your website to be mobile-friendly.
III. Focus on optimizing for video
You may not know, to understand your video content, Google will base on the title, description and video tag. Therefore, besides publishing the videos clearly in sections, you need to make sure that the video is optimized for SEO.
In order for the videos on your website to rank high on Google, you should do the following:
- Title: The keyword must be present in the video title and placed at the beginning. Note, Google only displays the first 50-60 characters.
- Description: The main keyword of the video is required to appear in the description. Preferably in about the first 25 phrases.
- Clip content: The character in the video needs to have a dialogue to repeat the keyword. Do this to evaluate the video in relation to the title and description.
- File name: The file name of the video when it is uploaded needs to contain keywords. At the same time, the file name must accurately represent the content of the uploaded video.
- Number of comments, shares, and followers: Working hard to interact with video viewers and commenters will help your videos increase points and make it easier to get to the top.
IV. Build 2000+ words long content
Marketing professionals have long favored long-form articles. Because articles with long content will attract and generate many potential customers. Along with capturing the reader’s attention, long-form content can also be used to better optimize the website. Specifically, most articles have long and quality content that will help your website increase visibility online, increase social sharing, and improve link building.
Currently, a quality article with long content usually has about 2300 – 2400 words. These articles will be in the top 5 of the search results list on Google. What’s more, the benefit of long-form articles is also attracting the attention of other websites.
From there, if you post content on social media and get linked back to your website. Now you don’t just get quality links. But also drive high traffic to your website from different social media platforms.
Most of the articles with long content will clarify the topic to learn and fully meet the needs of readers more than articles with short content. Therefore, optimizing long-form articles is also one of the best content marketing trends to adopt in 2020.
V. Build multimedia content
Currently, the content that is rated by Google is not only written content, but also images, photographic, or video. To increase your rankings on Google, you need to focus on building any multimedia tools that can enrich your content. At the same time, meet the information search needs of users.
According to a study on website SEO in the country, 43% of users expect quality video content to appear in search results on Google. Here are two methods of using video that you should refer to:
- Regularly create useful videos and SEO videos on Youtube to increase traffic. From there, lead the Youtube link to the website that needs SEO.
- Insert videos into posts. Focus on building videos that are both valuable to users and increase dwell time for articles.
VI. Improve user experience
No matter how interesting and creative your article is, if the website loads slowly or the interface is not user-friendly, you will not be able to maintain the time on-site on the web for long. Besides improving the page load time, you should also improve the user experience through the website interface.
Some website interfaces that you need to improve such as intuitive web design, good navigation, logical sitemap building, etc. Although these aspects are not the main but they are also very important for Google to rank your website in the search list.
VII. Don’t let AI dominate your SEO strategy
In the development phase of technology 4.0, artificial intelligence A.I has been having a significant impact on other industries. Although the application of artificial intelligence in SEO is still in its infancy. However, according to the predictions of leading experts, in 2021 and the next few years, AI artificial intelligence will likely strongly influence SEO strategies.
Currently, AI is used in digital marketing to help boost advertising goals or to determine the relevance of content, identify customer segments to cross-sell. As well as streamline marketing campaigns and analyze which emotional value has the most impact on their target audience. These days, there are already a lot of companies that are using AI to improve their search engine rankings.
The most essential thing today so that your SEO strategies do not suffer. And dominated by AI, you should immediately stop using black hat SEO techniques. Instead, build and deliver better user experiences. Articles with content and context that meet the user’s search goals.
VIII. Multi-channel marketing
From 2020 on, people will live in a world of omnichannel marketing experiences. Therefore, the customer’s journey to find information also becomes more complicated. To achieve the goal of customers knowing your brand and products well until the time of purchase. Then you need to reach customers with multi-channel marketing, with different but comprehensive approach strategies.
Specifically, you can understand omnichannel approach or omnichannel marketing as reaching and interacting with customers through different transaction channels and different times. Some of the most popular transaction channels with customers today are Facebook, Youtube, Instagram, email, sms, etc. Note, each channel will have different translations with different goals.
Whether it’s paid advertising or google ads, your marketing-building efforts will help your SEO campaign. Only when doing omnichannel marketing will your content be shared regularly and your brand name will be mentioned a lot on other websites.
The above article has updated and shared knowledge and experience about SEO trends 2021. Ola City hopes to have provided useful information for readers in general and SEOers in particular. Good luck in your SEO research!
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