Typically, a Digital Marketer will work with Digital channels to generate leads and build brand awareness such as: Company Website, Social Media, Search Engine Rankings (SEM), Email marketing, Online advertising, Company blog…
Based on this, digital marketers need to have skills in using measurement tools to find weaknesses and plan to improve performance on digital channels. Depending on the nature of the job, a Digital Marketer may be responsible for the entire digital strategy of the company or focus on just one.
If you are considering trying out the Digital Marketing industry, let’s find out what skills are required and what is the job of a Digital Marketer through the following sharing of Ola City.
1. Edit Video
There is a statistic that shows that “In an age where users are surrounded by too much information, our concentration level drops to about 8.25 seconds”. Therefore, to attract the attention of online users is never easy. Studies have shown that videos increase engagement and generate higher rankings on Google.
You don’t need to be a video producer but you can learn how to make a basic video. Understanding how to write scripts, use platforms and apps to create videos, and video influencers will be a big plus for you when applying for a digital marketing job.
2. SEO & SEM
Search online to navigate digital advertising. You must understand search engine optimization (SEO) and SEM (search engine marketing) if you want to work in this industry. Don’t feel too worried about using the back-end. Understanding the importance of SEO and its application in the industry is even more important.
This is the first step of any digital marketing or content management campaign. Understanding how SEO and SEM work and influence the common goal will help you better coordinate with the rest of your digital team without feeling lost or in the wrong place.
3. Content Marketing
Content is what attracts and interacts with customers whether it is a website, video, social media or blog. It could be anything that people might be looking for online: whitepapers, case studies, manuals, and a whole lot more. Understanding all aspects of content, how it is created, how it works, and how to best use it will give you a huge amount of knowledge to know about any role in digital marketing.
You also need to learn how content should be used to help your business achieve its goals, including on social media. Depending on the level of work you’re looking for in the digital marketing industry, you’ll also need to know about content strategy and measurement.
4. Data & Data Analytics
Google Analytics is a popular and important tool of digital marketing. You can check the reports, but what’s more important is how you use the information you find.
Managing a project and applying findings based on customer behavior will help you find better solutions to increase conversions and drive traffic. Collecting and using data is also an extremely important skill because the data collected by businesses is like a gold mine. It must be thoroughly analyzed and in-depth to acquire and retain new customers.
5. Design Thinking
Customer experience is the key to digital success. Design thinking is extremely important because it helps businesses understand how to best interact with customers. But first, make sure that your customer’s online experience is easy, simple, and effective. That could include online shopping sites, access to information and a few other things your company can offer to customers including personalization apps.
You have to take a more general view of the results of what you’re doing and anticipate what might happen. You must also propose improvements based on your predictions and make sure your idea is feasible.
6. Technology knowledge
Technology has a huge influence in today’s digital age. In order not to get lost in the industry, you must have a clear understanding of the latest technology being updated and how it is being used. Working in an ever-changing industry, you also need to adapt quickly to changing updates and perfect your marketing plan in line with the times. Regardless of where you want to start (or end) in your career, you should know about web coding systems and content management (CMS).
7. Understanding how to interact
More than anything, you need to understand what is the best way to attract customers. You will need tremendous persuasion to be able to form a campaign to help grow the business. To be able to do that you have to figure out what helped the business get the customers it is today and what drives the commitment and conversion to purchase.
However, the number of followers of your social networking sites is never enough to show the results of your work. You also have to convince people from within. You will have to convince your team, relevant departments, and especially your boss that they are spending money on what it is worth. Make sure you know everything from SEO to content and technology and feedback from everyone. That’s the best way to make your plan go smoothly.
The skills Ola City just shared through the above article are all things that a digital marketer needs and should have. More difficult skills may be when you have “leveled up” the expertise in the profession, then continue to hone yourself. Always keep this in mind “The more skills you know, the more valuable you yourself become in the field of Digital Marketing”.
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