What are keywords, how to optimize keywords when SEO website is a matter of interest to many individuals and businesses. If you wonder about this, you are probably new in the field of website SEO.
Moreover, you will be confused with thousands of different SEO terms and knowledge, especially in keyword planning. Do not leave the article below if you are looking to dig deeper into this topic.
Ola City will help you answer in the most detailed and complete way about SEO knowledge around the topic of keywords in the article below. We invite you to follow along!
I. What are keywords?
A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.
Let’s say you’ve got a website about pianos: you sell all sorts and types of pianos. You blog about what to look at when buying a piano and you share reviews about the pianos you offer on your online shop. You sell digital pianos so you’ve created a product category page about digital pianos. Ask yourself this:
- What kind of search term do you want to be found for?
- Which words do you think people will use in search engines to find you?
- What would the search query look like?
Probably [digital piano], right? Because this keyword reflects what’s on the page best. If you’d have to explain the bottom line of your content, how would that look? What words would you use? That’s your keyword or keyphrase – if it consists of multiple words.
We use the word ‘keyword’ all the time; this does not mean it consists of only one word. A lot of times it consists of multiple words. So when talking about keywords, a lot of times we mean a phrase instead of just one word.
II. What is SEO keyword?
After learning what the keyword concept is, the next thing you need to care about is SEO keywords. These are known as tricks or a multi-step process to get keywords to the top of search results pages. SEO Keyword is an important step to determine your website’s ranking. To better understand SEO keywords, you need to understand the concept of Organic Search.
1. Organic Search là gì?
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system, organic search results are based on relevance to the user’s search query, links and domain authority and other organic ranking factors.
2. What is the effect of determining good Organic Search?
You need to understand the effectiveness of identifying good Organic Search because this will help you invest more methodically for web SEO. Please answer honestly, have you ever clicked on the 2nd page results of the search pages on Google? Surely the answer would be No or very little.
Therefore, good SEO is extremely important because it will help:
- Increase website visitors, search engine rankings
- Bring more interaction
- Increase brand awareness
3. The importance of SEO keyword
The answer here is that keyword SEO helps to recover capital quickly (increasing ROI). Determining the correct keywords and keyword phrases, in the right SEO standard form is a simple and effective way to attract and bring users to your website. Businesses that have an effective SEO campaign in marketing will bring victory and overcome many other competitors. Users will access the website in many different ways such as:
- Direct traffic
- Social media…
For direct shopping, organic search accounts for the highest percentage of traffic.
III. Basic types of keywords, which SEO keywords to choose?
To be able to achieve the best web SEO effect, you need to aim for the goal you want. A mistake many people make is thinking that keywords that score high or are related to the product will have the best results.
It is important to understand that users know what they are looking for and will click on your website if they are interested in your product or service. So, not only focus on keywords, but you also have to invest in content, because if you don’t give customers what they need, the reputation of the business is damaged and it is impossible to generate new transactions.
Basic types of keywords: Keywords are divided into 3 basic types which are:
- Informational Keywords
- Transactional Keywords
- Navigational Keywords
1. Informational Keywords
Informational Keywords relate to general inquiries. These keywords reflect the buyer’s awareness stage of their journey. Searchers often use informational keywords when they are aware of a problem and seeking a solution.
Example A: How often should you replace your roof?
2. Transactional Keywords
Transactional Keywords relate to searchers who are ready to purchase. People use transactional keywords when they are in the conversion phase of the funnel. They already know what they want to buy, and they use specific terms.
Example: How much does a new roof cost?
3. Navigational Keywords
Navigational keywords relate to searches for a specific brand or company. Searchers often use navigational keywords when they are in the consideration phase of the buyer journey. If users are researching different brands they are likely trying to determine the best solution to their problem.
Example: Central Oregon roofing companies
IV. How to optimize keywords when SEO website
After understanding the basic concepts of keywords, what many businesses and individuals are interested in is how to optimize keywords when SEO web, help websites achieve high rankings on Google search engine. Here is how to optimize keywords when SEO websites with only 6 simple steps that you can refer to.
1. Overall website optimization
The first thing you need to do is overall optimization for the entire website. Your entire website needs to meet the standards of Google to improve the quality score and be better evaluated by Google, thereby effectively supporting the ability to reach the top.
2. Keyword analysis and selection
This is an extremely important step and determines the effectiveness and cost of web SEO. You need to choose keywords that are 4-7 words in length. This is considered a keyword with medium or low competition, so the time to the top will be faster than keywords 1-3 words. And yet, this keyword also has a higher conversion rate to customers.
Besides, choose geo-targeting keywords. For example, if you are focusing on selling in Saigon, Hanoi, California, Sydney… then the keyword should include the address. This will help you reach the right customers and also make it easier for SEO to get to the top 10.
3. Create content for keywords
Prepare content for quality keywords, ensuring the right, sufficient and distinct criteria. If there is good content, Google can bring the keyword to the top quickly. However, this step is not easy because the production of content is rampant on the internet. Providing content that lacks creativity, does not bring value to readers will inadvertently create garbage on Google.
In addition, posting content for keywords should note the following:
- Minimum length of 1000 words (in many cases it can be > 700 words…)
- There should be 3 photos related to the topic, clearly captioned, with ALT for the image. Google also gives preference to self-produced images without copying.
- Content is not copied exactly from different sources.
- The title should contain the keyword, give priority to the keyword at the beginning.
- The description also needs to contain keywords with attractive content, encapsulating enough to summarize the content of the article.
- Keyword density in the article only ranges from 1 – > 2%
One secret to being able to develop effective content is to take the time to research the market, frame the content, and then start writing. One note that you should not ignore is that when creating content for keywords, add a call to action to invite target customers to take the actions you are looking to achieve such as: contact radio, click on the switchboard phone number, click the registration link…
4. Onpage optimization for landing pages
The next step you need to do is standardize the content and structure of the page according to the criteria that Google gives. This is an important step for Google to know what the content in the landing page is focusing on. That way, Google can identify and navigate the results. If the content inside the landing page does not satisfy the user, they will exit and search for another result.
5. Build a backlinks network
To build a backlink network, you also need to know the following 4 factors:
- Put backlinks on related websites.
- There should be 3-5 links for each keyword and should last about 2 months for Google to have enough time to evaluate.
- Put backlinks on websites that have less than 25 outlinks.
- Set a dofollow link for Google to find your website.
6. Waiting, consolidating and perfecting time
This is the step you can wait to evaluate and perfect the time. Besides, it is necessary to always check and maintain a stable network of links.
The amount of knowledge about SEO is extremely large, so to be able to optimize keywords when SEO web you need to constantly improve and learn. Hopefully the above article of Ola City has helped you have a better overview of what keywords are as well as understand how to optimize keywords when SEO website. Wish you soon achieve the goal of owning the best website ranking as you desire.
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