Facebook is the largest social network on the planet with billions of daily users and is constantly growing. This type of paid advertising to show promotions, offers, or products to potential customers on Facebook and facebook-affiliated social networks.
What are the benefits of running Facebook ads? What advantages make Facebook Ads a useful advertising medium for a lot of businesses, individuals and organizations,… Join Ola City to find out all the information through the following post.
1. Facebook Ads are aimed at the right audience
What are the benefits of running ads on Facebook? You can tailor your ad campaigns to potential customers who need your products and services through detailed user classification criteria. Not only does this increase the efficiency of running Facebook ads, but you also save money by not having to pay to show ads to non-potential audiences.
2. The ability to go viral when running ads on Facebook
Thanks to the high connectivity of the social network, the ability to spread on Facebook is very fast. As long as a person likes or comments on your ad or post on the Fanpage, the information will be displayed on their friends’ Newsfeed and draw their attention and interest to Engage in a very natural way.
In addition, through Advertising on Facebook, businesses can collect opinions and feedback from customers to promptly answer questions and meet their requirements right on their Fanpage.
3. Low cost, flexibility – High efficiency
What is running Facebook ads and is it expensive? Instead of spending tens or hundreds of millions of dollars a month to appear short-lived on television during the golden hour as advertised on TV. With Facebook Ads, you only need to spend a few million a month to reach millions of potential customers on Facebook.
Facebook ads charge in the form of:
- CPC (cost per click)
- CPM (cost per impression)
- With CPC, you only have to pay people who click on your ads. With CPM, you only pay a minimum of $0.03 per 1,000 ad impressions.
4. The ability to connect and interact with customers
Technology development, businesses only build websites that provide their information to the public is not enough, but can also collect customers’ opinions, listen and respond to customer feedback through Facebook and link the Website with Facebook Fanpage.
5. High flexibility
Facebook Ads allows you to adjust your ad campaign easily with high flexibility. You can run one or more ads at once and you can choose, adjust the form of display, audience, and cost to best suit each strategy ineach stage.
With Facebook Ads, you can be proactive about how long your ad will be displayed to reach the most targeted public. Not limited to the Facebook social networking space, Facebook Ads also allows you to lead customers to your sales website to increase conversion rates by attaching a landing page URL to an ad template when set up.
6. Reasonable ad delivery
Facebook always ensures that your ad template is regularly allocated and displayed appropriately, rest assured that there will be no case for focusing too much on this person and not appearing to other potential customers.
You can also easily grasp where your Facebook Ads appear, when, how many people click on the ad, how effective, progress over time … through accurate and regular updates.
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