Affiliate marketing is growing and becoming an opportunity for online marketers around the world. One of the terms you often hear about in affiliate marketing is publisher, but do you know what publisher is? And how to become a successful publisher?
Let’s join Ola City to find out what publisher is and experience becoming a professional publisher in Affiliate Marketing through the following article.
I. What is a publisher?
Publishers are individuals or businesses that promote or market products to advertisers (also known as retailers or sellers) for commissions. Publishers must have their own marketing link, and if there is a buyer through their marketing link or takes any action at the advertiser’s request, publishers will receive a commission.
Publishers can promote affiliate marketing programs on their websites and blogs, which in turn can receive commissions from converting website or blog visitors into potential customers for advertisers.
Publishers can join the affiliate network to access multiple affiliate programs. Affiliate Network also provides publishers with campaign tracking tools and link support for their online marketing efforts.
II. Popular publishers
1. PPC Partners (Pay Per Click)
This means a fee per click. These are publishers who choose the form of pay to buy clicks on the partner’s sales website. However, this form is often exposed by virtual clicks created by bots, leading to quality web traffic.
2. Publisher Social Media
These are people who often use personal accounts or create fan pages on popular social networking sites such as Facebook, Zalo, Instagram to create content that attracts shoppers.
3. Publisher specializes in coupons
These are the ones who attract shoppers through discount promotions, hot deals from brands. The customers they target are those who want to buy good products at preferential prices. To target these audiences, they often post ads or email about promotions.
4. Publishers use celebrities
These are people who use celebrities like KOL, influencers, influencers to promote products, create trust for customers. This is a pretty effective form.
5. Publisher creates its own content
These are usually bloggers, Youtubers, who own a natural amount of traffic through their blog or YouTube channel. They can create content that engages customers on their personal blogs or on their videos.
6. Publishers use shopping websites
Publishers will link or create their own web price comparisons between products. Shoppers will often go online to search for products and compare prices between products. This form usually yields a very high conversion rate.
III. Distinguish Advertiser and Publisher
1. Who are advertisers?
Advertisers are companies that own products that need to be advertised. Their products may exist as products that can be sold or may require an action such as registering an account, leaving contact information (CPA – Cost Per Action) or installing games, applications (CPI – Cost Per Install).
Advertisers can’t find their own buyers, so they need publishers who can advertise and sell to them. However, sometimes advertisers have to set some rules for publishers about how to advertise their products and what ads are allowed to use.
2. Who are publishers?
Publishers are individuals or companies responsible for connecting Advertisers’ products with shoppers. Publishers help increase the reach of potential customers for businesses (Advertisers).
We can define publishers differently through what they do and how they earn leads for the business. There are publishers who find out the number of customers through advertising platforms, or maybe have a natural customer base through their Website or Blog, also they earn customer base through social networks.
Different types of publishers will have different ways of finding customer traffic. Therefore, publishers should choose the right way to suit their abilities.
3. What’s the difference between advertisers and publishers?
Advertiser is a company with advertising products such as CPA subscriptions or APP offers, CPI games,… and rely on others to advertise or sell promotional products to them. That’s why Publishers exist to manage ads and bring high-quality traffic to advertisers.
Advertisers are the ones who pay for their ads to be shown, while publishers are the ones who make money from showing ads to advertisers. Therefore, advertisers own or control the actual product or service being advertised because they are the controllers of product advertising. Publishers advertise actual products or services and direct users to the Advertiser page to make a purchase or read more product details.
In short, advertisers also known as retailers or sellers who make money with ROI – i.e. by selling advertised products. Publishers are the advertisers who promote products to advertisers.
IV. Steps to becoming a successful publisher
Once you know what kind of publisher you are and what types of publishers there are, you need to determine your direction. There are many ways to go, but either way you need to persevere and not give up. Let’s learn the steps to become a successful publisher!
1. Identify the product clearly
The product identification here is that you need to know what the product you are making, how, pros and cons can promote the strengths of the product to the buyer.
Moreover, you also need to find out what your target audience is to target ads to the right audience file. Knowing the above will create an effective advertising campaign.
2. Identify channels for promoting products and services
There are many channels for you to promote products and services to users, be it free or paid channels. Free channels can be blogs, youtube, SEO, social networking sites,…; Paid channels can be mentioned as advertising platforms such as Facebook ads, google ads, zalo ads,…
Choose the right advertising channel for your audience and understanding. No matter what the advertising channel is, you should not be discouraged without immediate results. Be consistent every day and the results will come to you.
3. Identify affiliate network to be affiliate
You can simply understand that this is where you can get products and services to promote. Currently, you can work as an affiliate for many different networks, including in the world such as Amazon, Clickbank, Shareasale, Ola City …
4. Content building
Once you identify a sales channel, one of a publisher’s most important tasks is to build content that attracts customers. If you keep up your posts every day and don’t see any effect, it may be because your content has not attracted customers. Remember “Content is King.”
A good content should be content that touches the right customer insight, says the right problem the customer is facing and is geared towards a solution for the customer. Set yourself as a customer to know what information you need to know so that you can convince the buyer.
What are the articles above about publishers? With affiliate channels becoming more and more sophisticated, the right approach is key to optimizing results effectively and applying the right tactics at Publishers. Understanding the needs and benefits of different types of publishers helps advertisers determine which incentives and strategies best suit a particular publisher.
This is relevant for advertisers who want to develop channels in the right strategic direction as well as more mature and evolving programs to implement more sophisticated tactics for growth and optimization. I hope Ola City has provided all the information that you are interested in. Good luck to you!
Ola City Global