Nowadays, email marketing is extremely popular and is becoming an indispensable tool in the marketing strategy of businesses. Currently, there are many tools to support email marketing design with a variety of features, which saves a lot of time for marketing campaigns and makes them much more effective.
One of the leading email marketing tools in the world is trusted by many website owners, bloggers and businesses is Mailchimp.
What is Mailchimp? What are the benefits of Mailchimp? All will be answered by Ola City in this article. Let’s follow!
I. What is Mailchimp?
Mailchimp is a software that helps you create and manage mailing lists, newsletters, automated campaigns, and more. It gives you complete control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software allows you to access a wide range of email marketing tools and all of them integrated into one tool.. There are a number of advantages that Mailchimp offers over other industry rivals that make it the top choice for businesses that are stepping up their email marketing campaigns.
II. Why use email marketing?
Email marketing is an important tool in today’s marketing campaigns. Businesses and companies can both increase revenue and expand their reach by targeting a broader, global audience using email marketing. The potential of internet marketing is huge and can be a starting point or breakthrough for businesses looking to grow in a highly competitive economy.
To be successful with email marketing can take a lot of effort and difficulty if not done properly, even affecting the brand of the whole business. Thankfully, today there are tools available that provide maximum support that help us optimize our email marketing tools. Mailchimp is one such tool.
III. Reasons why Mailchimp is the most popular email marketing tool
With thousands of emails that need to be delivered with messages, it’s completely impossible for a marketer to do it manually. Instead, with the help of automated tools like Mailchimp. The outstanding advantages below are the reason why Mailchimp always receives the favor of hundreds of thousands of users.
1. Send a huge amount of emails with just one click
Whether you have an email collection with a number of hundreds of people, thousands of people or even millions of emails. With the click of the “Send” button, your message quickly stays in the recipient’s inbox without having to wait. Recipients can also respond to you immediately.
This is the most outstanding point between the use of mailing systems compared to traditional mailing methods. The time is significantly shortened and the number of emails sent is also unlimited. You can now complete sending millions of emails in a very short amount of time.
2. Mailchimp guarantees inbox entry rate of up to 90%
Email spam is always a problem that anyone doing professional email marketing is concerned about and needs to avoid. Thanks to its standard email creation processes and strict regulations when using the system, Mailchimp helps to increase your inbox entry rate by up to 90%.
Before all content is sent, it must be browsed by the system to avoid spam criteria. At the same time, if those accounts that use a list have a lot of non-quality emails that result in a high bounce rate, they will immediately be locked out of their accounts and not allowed to continue using them.
3. Simple system operations
The use of the system does not make it difficult for any user to use it only by dragging and dropping. From making lists, preparing content to sending emails and receiving Mailchimp reports, you give extremely detailed instructions to users on the first use.
In particular, with the available templates, users can choose to adjust the content extremely conveniently and quickly with mouse manipulation. The rest of the mailing processes are automated and do not require manual methods.
4. Mailchimp reports detailed metrics for each campaign
After each campaign is sent, Mailchimp will detail the indicators of openings, clicks, unsubscribe rates, bounce rates so that you can effectively track from your campaigns. This data helps you get the bases to plan the right strategy.
IV. What are the advantages and disadvantages of Mailchimp?
Mailchimp offers tools that have many useful uses that make it easy to create an effective campaign in just a few minutes. And then keep adjusting so that it always works and brings the highest potential. If you haven’t tried yet, here are some of MailChimp’s pros and cons to think about before you start putting it into your online business.
1. Design your own email templates
Mailchimp will give you some beautifully designed sample emails. However, instead of choosing an available template, you can design yourself a personal email.
If you want to change some of the details of the sample email in Mailchimp, it’s possible. You just need a few simple editing operations without any HTML/CSS knowledge to get your own email.
2. You have the option of integrating online
Mailchimp can be integrated with a Facebook page. You can take advantage of available forms of subscription form storage and unlimited free image storage,…
3. Access and compare metrics with other accounts
It’s good to know how your email campaigns are working. At Mailchimp you can track the analysis and measurement of your own statistics. At the same time compare with other statistics of Mailchimp users. This helps you make the most of your potential and what you need to grow to better effect.
4. Remove the Mailchimp logo if you want to
Mailchimp is actually free of charge to 2,000 contacts and will include mailchimp’s logo in the form of your campaign and subscription. You can also upgrade your account if you want to delete this Mailchimp Logo.
1. Membership-based Web
The integration that Mailchimp has with WordPress and PayPal is not always the best. This makes it difficult for users who are planning to have registered sites or members to accomplish their goals. You can also set up automatic replies, but they’ll only work when someone on your email marketing list has signed up from one of your web forms.
2. Mailchimp has the right to suspend or cancel your account
Email marketing is a difficult process. Open rates can be discrete and conversions are considered good if they are in the 1-2% range. If you have too many unsubscribe notifications or receive spam complaints about your email, Mailchimp has the right to suspend or cancel your account without prior notice. This means that users must make sure to check every email before sending it to limit any potential damage.
3. You have to create your own email templates
The templates that Mailchimp offers are quite basic, not really attractive to readers. This means you’ll have to spend time/money entering your own forms or taking the time to change existing forms, and that time doesn’t really grow your business.
4. Unfriendly user interface
If you’ve used other email marketing apps, the Mailchimp interface will be a relatively time-consuming issue when you start getting used to it again. Mailchimp’s interface isn’t really impressive. Getting used to this software will take a long time, especially for those who are already familiar with other email marketing software.
So, with Ola City’s sharing about Mailchimp, you must have the answer for yourself. Mailchimp is a great support software for users in the implementation of email marketing campaigns. Except for the disadvantages that need to be overcome, with its outstanding advantages Mailchimp is still the most popular software today.
Ola City Global