If you’ve had a website that’s been active for the past few years, you’ll probably see the importance of SEO. This field has become an important part of digital marketing in all marketing for many businesses, with online success often relying on the ability to make your website rank high in search.
Specifically, just looking at digital marketing, comparing SEO with PPC, Email Marketing, Social Marketing or any other channel, you’ll be wondering where SEO fits and how important it is in marketing?
In the following article, Ola City will talk about the role of SEO in digital marketing strategy and where you should prioritize SEO in your marketing plan. Please follow up!
I. What is SEO marketing?
SEO Marketing is the process of optimizing websites and marketing to increase brand visibility in a special online environment in Google’s search page, displayed on social networking sites, forums, and other relevant websites.
II. Why is SEO important in digital marketing strategy?
Without SEO, your website will have less chance of finding in search engines, and miss out on reaching 90% of online users who typically start with search. Of course, it’s even more important than that, with a variety of different benefits coming from improving your SEO.
In a study published in BrightEdge’s Search Engine Land, which determined that an average of 51% of visitors to a website get through organic (organic) search sources driven by SEO, paid search (PPC) accounted for an average of 10% and social media accounted for only 5%.
Depending on your industry, it’s possible that SEO is sometimes of even greater importance. For example, business services depend on SEO for more than 70% of their traffic. The study also said that revenue generated by SEO is no less than 40% of total revenue generated through a website (across all industries).
III. The benefits of SEO in digital marketing
Regardless of which industry or field SEO is of the greatest importance of all digital channels as it impacts the greatest volume. If you improve both Paid Search and Paid Search by 10%, will that have a bigger impact? There are more benefits to improving your SEO.
Here are some reasons why SEO is so important and should be the main digital marketing channel you invest in.
1. Take advantage of unpaid traffic
We’ve found that research shows that unpaid search results are responsible for 51% of visitors to most websites (industry average). People often avoid clicking on ads, ignoring the results that don’t pay below, making strong SEO a way of doing things. Great for increasing the number of people coming to your site. If
Without this, you could miss out on thousands of leads, as Google is still the most popular way to find a website.
2. Building Trust & Reputation
A lot of customers won’t buy things from businesses they don’t think they can trust, and they’ll rely on services like Google to show them the best. This means that not appearing on the first search page can make your company look less trustworthy.
It will show that you don’t spend a lot of time on marketing, leading customers to believe that something is wrong. This kind of problem has hurt a lot of reputable businesses in the past. Companies that are visible in organic search are more reliable and therefore have a higher chance of persuading customers to make a purchase.
3. SEO increases user experience on your website
When you’re trying to improve your website SEO, you’ll need to make sure that the entire site is optimized for web users. It needs to be very easy to navigate and without any functional problems or problems.
If navigation menus are confusing or users experience other issues that make it difficult for them to find the information they’re looking for, then they’ll quickly leave the site and navigate elsewhere. This will increase the site’s bounce rate, which can push down overall SEO ratings.
To prevent this, you need to make sure that users can access all the content easily and are persuaded to stay on the site for as long as possible. Enhancing your website’s usability and improving the customer experience is a key factor in improving your SEO.
4. It’s a solid long-term strategy
If you’re looking for a new long-term marketing strategy to implement, then you’ve found it. SEO is a great long-term strategy that can help you increase traffic to your website in the long run.
It will also bring the most traffic. While SEO can bring you some great results pretty quickly, it’s a long-term strategy. The more you invest in your SEO, the stronger it becomes. Investing, even a small investment in SEO marketing, will be permanent.
If you’re doing it yourself, start small but do it consistently. Over time your website will gain authority and your performance will improve. SEO gains strength over time, starting to build your strategy now to get big money later.
5. An easy way to improve brand visibility
As you start appearing at the top of search results more often, you’ll find that a lot of web users and customers are starting to recognize your brand more. This will be great for your brand visibility as it means that people will start recognizing your company when they only see your logo or brand.
Eventually, you can even become a household name. If you’re also using paid search with a pay-not-for-also-paid list as well as paid ads on the same page of search engine results will improve the click-through rate of both paid and paid listings. Ratings for many of the same queries in non-paid search also have this effect.
6. Additional features
Over the past few years, Google has spent a lot of time and effort creating new search features for its business customers to use. If you’re selling physical products, their shopping section can be instrumental, but you’ll need to set up your website correctly if you want to take advantage of this.
The same can be said for businesses that provide services like recruitment and events, with search engines providing them with unique locations to make it easier for users.
7. Local search
Local businesses can often suffer the consequences as other companies compete with them, and SEO is no different. With so much online competition, it’s hard to reach those closest to you, making tools like Google My Business incredibly useful.
However, along with applying for a profile, you’ll also need to think about how your site is built, with mentioning your location as a good idea and embedded maps giving search engines a chance to figure out where you are. SEO can optimize your Google my Business account to rank in a map package that is visible in the majority of local searches.
IV. Where does SEO fit in a digital marketing strategy?
So what is the role of SEO? Where should you prioritize? The contribution that SEO makes to most business traffic, providing the largest share of traffic to any website. For that reason, it will also be effortless and a worthy budget. But SEO has an even bigger role and this is why it should be at the heart of your digital marketing strategy.
SEO has been a mixture of other digital marketing activities. A good SEO will be technically skilled in terms of technical SEO but also very good at content and UX. From a UX perspective, SEO will ensure that your website performs better in terms of user experience and conversion rates that maximize the chances of converting the traffic it sends to your customers.
The role of SEO or the tactics and strategies distributed by SEO is not only to distribute traffic, but also to make that traffic effective when it comes to the site. Part of the SEO strategy is to create new content. This content also fills your email marketing magazine, social media.
Link building is also a big part of SEO generating referral traffic. Keywords that are proven to be conversational through SEO can navigate your PPC, if you’re trying to dominate a particular term then you can rank your site for it and have paid ads that make up a larger proportion of lucrative keyword traffic.
SEO not only generates the majority of website traffic, but also loads and implements the majority of your other digital marketing strategies. SEO should not fit into a digital marketing strategy, it should be at the heart of it. The first thing you need to do is do the right thing.
How strong can SEO be? How to make SEO the center of digital marketing strategy?
In short, “What is the importance of SEO in a digital marketing strategy?” – It should be at the heart of digital marketing, which is the most important channel. Because it generates the largest traffic and revenue of any other digital channel. It feeds other digital marketing channels and ensures that your website is optimized for conversions and makes customers happy.
Hopefully, the above article will help you understand more about SEO Marketing as well as the role of SEO in digital marketing strategy. Wishing you success and do not forget to accompany Ola City in the next articles on this topic!
Best regards,
Ola City Global
