I. What is Zalo advertising (Zalo ads)?
Zalo is one of the most commonly used platforms in Vietnam with the main feature of connecting friends through chat, promoting business brands or setting up online stores…
Zalo advertising is a form of paid advertising to bring the image of a business to a large number of Zalo users according to one or more different goals such as attracting users to visit the website, attracting target audiences. Register information form or increase awareness of products/services that businesses provide.
II. Types of Zalo ads
So far, there are 6 forms of Zalo advertising with different targeting, Ola City will share with readers the details of each form as below.
1. Form Zalo ads
Form advertising on the Zalo platform is a form of advertising that uses a registration form with key information such as full name, email address, phone number, etc., combined with attractive advertising content and relevant quality images. to optimize the quantity and quality of converting potential customers of the business.
Advertisements of businesses will be displayed randomly and alternately on the Zalo App platform system (Zalo news feed and Zalo article).
However, not all businesses can use Zalo’s form advertising. Here are some industries that are allowed to use this type of advertising:
- Real estate
- Employment and education
- Cars and vehicles
- Finance – business
- Beauty care and personal care
- Food and drink
- Home, furniture and appliances
- Sports, news and entertainment
- Internet and telecommunications services
- Travel and tourism
Each of the above fields is divided into sub-sectors with separate advertising conditions.
When should you use form advertising on Zalo?
Businesses or advertisers should consider using form advertising on Zalo when they want to maximize the rate of potential users interested in their products/services through the form of receiving contact information. offers from users for some of the authorized occupations listed by Ola City above.
2. Website Zalo ads
The form of website advertising on Zalo is a form of advertising that attracts users to click on the advertising template created by the business and redirect to the website. In other words, this is a form of advertising that helps businesses increase traffic to their website.
Website ads on Zalo will be distributed and displayed randomly on Zalo App and Zalo network (ZingMP3, BaoMoi, ZingNews…)
When to use website advertising on Zalo?
Businesses can use the form of website advertising when they want to have more visits to the website from Zalo ads to buy goods or leave advice or increase traffic to mobile applications to increase app download rates.
3. Official account Zalo ads
The form of advertising Zalo Official Account is a form of advertising that directs users’ attention to the business’s Zalo Official Account page. This ad helps increase user engagement and increases the user’s ability to refer the site to the community.
Similar to website ads, Zalo official account ads are also distributed and displayed randomly on Zalo app and Zalo network systems.
When to use the form of advertising Zalo Official
Businesses should take advantage of Zalo official advertising when they want to increase the interest of target customers for their official account.
4. Video ads
Video advertising is a form of advertising that helps increase the interaction of potential users in a vivid and intuitive way. Because it is more attractive, this form of advertising also helps bring businesses closer to the interest and trust of users, supporting and improving the purchase rate on Zalo.
When to use video advertising on Zalo?
For video advertising in general and video advertising on Zalo platform in particular, they are mainly aimed at increasing brand awareness or the products/services that businesses are providing mainly. Besides, the form of video advertising also supports attracting potential users to buy products or register for advice on using the business’s services.
5. Product ads
Product advertising on Zalo is a form of advertising to attract potential users to interact and click on the product information page of the business on the Zalo official account.
Similar to the two forms of advertising above, product ads on Zalo will be randomly distributed and displayed on the Zalo app and Zalo Network systems.
When to use product advertising on Zalo?
Product advertising will be suitable for the goal of wanting to promote the store’s products to potential customers and increase the ability to sell orders right on Zalo without having to go through any other platform.
6. Advertise articles on OA (Official Account)
Post promotion on OA is a form of advertising to attract potential users to access your articles on Zalo official account.
Post ads will be displayed randomly on Zalo app and Zalo network.
When to use the form of advertising articles on OA
Post ads should be used when businesses want to increase brand awareness, attract users to learn about the content of products/services that the business offers, as well as support potential customers to buy.
III. Factors affecting Zalo ad delivery
Surely every advertiser understands that in order for an advertising campaign on social networks in general and on the Zalo platform in particular to be well distributed to the target audience, it is necessary to have events such as relevant and profitable content. attract readers, creative, quality images or videos, and other metrics such as bid, budget, and corresponding duration, as well as the quality of experience at the landing page when the user clicks…
Below, Ola City will point out some of the most common factors affecting the distribution of Zalo ads, businesses should consider to optimize the coverage of running advertising campaigns.
1. CTR index
Check your campaign performance regularly and keep your CTR stable. According to information from Zalo, the CTR index is said to be stable when fluctuating between 0.7% – 0.9%.
If your ad campaign has a CTR lower than 0.7%, consider changing your content, better images, description text, and related images or landing pages. The product/service that the business is providing is relevant to the target audience.
2. The bid and the number of clicks of the ad
If ads on Zalo deliver slowly, then bid is one of the factors you should consider. Low bids limit ad delivery, which in turn leads to lower ad clicks. Also, it’s very likely that your bids are being set lower than those of your competitors with the same audience on the system, resulting in affected ad delivery.
3. The amount in the account
If the ad is active and the campaign delivery to the target audience is quite good but the spending budget suddenly runs out, the ad will stop delivering this affects the “smoothness” of delivery. To avoid this, advertisers should prepare an amount in the ad account greater than or equal to the total budget expected to run to ensure that the ads are delivered consistently throughout the course of the campaign.
4. Amount of custody
After completing the setup and submission steps, the ad will be approved. For Zalo ads, the system will keep a certain amount of money for the purpose of ensuring the distribution budget of existing advertising campaigns.
Advertisers can check in the user information section to make sure the above ads have been kept money or not.
If it is found that the system is holding all the money in the ad account, it means that the existing money in the business’s account is not guaranteed for the system to hold. At this point, advertisers will have 2 options to consider as follows:
- Top up more money to Zalo advertising account.
- Check and proceed to turn off unnecessary ads. After turning off, please wait patiently for about 30 minutes for the system to refund the advance and at the same time advertisers can still create more important and necessary new ads.
Ola City has shared with readers 6 forms of Zalo advertising in the present time as well as some factors affecting the ad distribution process on the Zalo platform, specifically as follows:
- Understand what is Zalo ads
- Form advertising form
- Website advertising form
- Zalo official account advertising form
- Video advertising form
- Product advertising form
- The form of advertising articles on OA
- Zalo ads distribution photo elements
Hopefully the above content will be useful and help readers understand the advertising forms that the Zalo platform is providing as well as apply it to the reality of businesses to increase the influence of the brand to customers. potential goods.
Ola City Global