According to a Forbes report, “82% of users search for products they want to buy online, and 79% of them make a purchase decision. How do you reach these users? The answer is: Digital Marketing.
Digital Marketing is connecting businesses with the right segment of their customers. In the digital age, the best strategy for businesses is to connect with their customers through the internet environment – where they spend most of the day.
Besides, the digital platform with its development is also accounting for a large proportion in the long-term marketing strategies of many large and small businesses, in this way business owners can easily gain the benefits that they need, I hope so. And specifically, the benefits that Digital Marketing brings to your business will be detailed by Ola City through the article below.
1. Build a strategy with valuable data and analysis
With Digital Marketing, managers will have accurate information about the number of people who have viewed the website in real time. Using Google Analytics, Marketers can track statistics and information about their marketing website. It will tell you about:
- Number of people visiting your website
- Their geographical location
- Visitor’s gender, age and preferences
- How much time do users spend on your website?
- Traffic Sources from Various Gadgets
- Website bounce rate
- How has traffic changed over time?
By displaying a breakdown of all this traffic information, business owners will know which marketing channels to prioritize. Real-time data analysis gives managers a better understanding of the effectiveness of marketing tactics. With access to this information, curators can also optimize their marketing budgets by investing in effective marketing campaigns.
2. Measure content quality
Marketers create content promoting products and want to know the quality of that content? How do customers receive it? So let’s start promoting it on social media. Through Digital Marketing, you can measure exactly how many people have viewed your marketing content. You can then collect the contact details of the downloaders using the form.
3. Generate leads
With Digital Marketing, marketers can build awareness or nurture users about your products and services. Then there are steps to create better relationships for brands and marketing strategies to motivate them to use your services/products.
4. Customer segmentation
Determining the target audience is one of the prerequisites in any marketing campaign. Digital Marketing will help campaigns to target and reach audiences effectively. All search engines and social media platforms provide choices about demographics (such as gender, age, occupation, geographic location, etc.), shopping habits, interests, and preferences. specific behavior of millions of users.
For example, when you plan to run ads on Facebook, Facebook will ask the audience you want to reach in this ad campaign with typical choices such as: location, age, gender, language, interests, likes, behaviors, and many other options to determine the maximum audience your ads can reach.
5. Improve Conversion Rate
To improve the conversion rate, what you need to do is make the marketing strategy of the campaign attractive. Targeted traffic provides greater opportunities for conversion. Unlike other types of advertising, Digital Marketing allows you to build links with existing and potential customers and can reach them at any time.
Instead of traditional marketing like making many annoying calls to customers, reaching customers through Digital Marketing will be a more effective way. Simply email and let them make a purchase and learn more about your organization. From such interactions, significant leads can be generated, which will ultimately result in an increase in conversion rates.
6. More cost effective than traditional marketing
Digital Marketing allows businesses to run campaigns at a low cost compared to expensive advertising channels such as television, radio…. Besides, businesses can completely adjust advertising costs at any time.
7. Higher revenue
Effective digital marketing leads to high conversion rates so it will bring countless benefits to businesses in terms of revenue. So your brand advertising needs to achieve:
- Has a good layout that allows for easy navigation
- Using digital platforms to understand customer behaviors
- Come up with the right idea to meet the needs of the customer
- Use multiple digital marketing channels to collect useful data
With the expectation of better revenue growth, SMEs will have the opportunity to expand their customers through Digital Marketing.
8. Higher ROI from campaigns
Companies use Digital Marketing to optimize conversion rates, thereby achieving maximum return on investment (ROI) for businesses. With smarter branding and better revenue, Digital Marketing can get better ROI than traditional marketing.
With Digital Marketing, marketing managers can effectively track and monitor, as well as analyze existing results, to take necessary measures as soon as possible. In addition, curators can capture steady targeted traffic to convert into sales and leads. In the end, the more traffic a business increases, the more ROI it gets.
9. Digital marketing creates fair competition for small and medium businesses
The importance of Digital Marketing is that it allows you to compete directly with big brands and large corporations. This is also a way for Digital Marketing to create fair competition opportunities for small businesses. Because it is difficult for small businesses to compete with large companies due to limited budgets and resources.
With digital marketing, all is a level playing field, it allows smaller businesses to stay competitive with effective and affordable marketing tactics so small brands have access and can drive traffic. Traditional forms of marketing such as print advertising are expensive and require large budgets to get effective placement. However, Digital Marketing is more affordable, allowing businesses of all sizes to do it.
In addition, small businesses can also market their products and services nationally or even internationally. If your business is not limited to a specific location, you can use Digital Marketing to reach your target audience globally. This allows small businesses to find new audiences for their products and services. Digital Marketing makes it easier for your business to appear with an attractive website and helps enhance the customer experience.
10. Discover all competitor information
Using the tools of Digital Marketing, the person in charge of Marketing can analyze a lot of information about the business’s competitors. It will help you take advantage of every possible opportunity in no time. You can see what they are doing to gain the upper hand and reach more consumers. As a result, you can find marketing opportunities and increase the competitive edge for your business.
Nowadays, Digital Marketing is becoming more and more important because it is associated with the decision-making process of consumers. At the same time, Digital Marketing also plays a role in helping businesses build relationships with existing and potential customers and is a solution suitable for all sizes of campaigns and businesses.
Hopefully, through the 10 benefits of Digital Marketing for businesses in the above article of Ola City, will help you make the right decision for your business in the digital age.
Ola City Global